A strong advocate for rural and regional Australian businesses, especially those with women at the helm, Claire Dunne and her team at Graziher magazine were quick to get behind the Buy From The Bush campaign when it rushed onto the scenes during the widespread drought that was wreaking havoc for communities and businesses in regional Australia. Read on to learn about how it all came together.
Graziher X The Grampians Goods Co. and Buy From the Bush — How it all started
I’ve always been a huge fan and supporter of Graziher magazine and have loved watching this homegrown publication from rural Queensland go from strength to strength.
And so, when Graziher editor Claire Dunne contacted me with her idea for Graziher and The Grampians Goods Co. to collaborate on a co-branded label for my recycled wool tartan travel rugs, I couldn’t have been more thrilled!
The result finished up as nothing short of incredible.
It was a captivating and beautiful depiction of the resilience and solidarity of rural Australian women in their capacity as creatives, mothers and business people — wrapped in the cosiest recycled wool tartan blanket of course!
A strong advocate for rural and regional Australian businesses, especially those with women at the helm, Claire and her team were quick to get behind the Buy From The Bush campaign which has quickly grown into an Australia-wide movement.
What’s the ‘Buy From the Bush’ campaign all about?
Created by Grace Brennan, the Buy From the Bush campaign encourages people to support makers and stockists of artisan products from drought-affected rural Australia.
The Buy From The Bush social media accounts showcase charming rural boutiques and wares available from bush traders and shopowners, business people who rely predominantly on farming communities to keep them afloat.
During times of extreme drought, this definitely is a hard ask.
Buy From The Bush feature outback stores stocking everything from gifts, fashion & jewellery to homewares like my recycled wool tartan blankets, and other artisan and gourmet goods just to name a few.
For The Grampians Goods Co. so many of my hardworking stockists in areas like Adelong, Holbrook, Carcoar and Taralga, fit into this category and have so much to gain from a campaign like this one.
The Grampians Goods Co., Graziher and Buy From The Bush — A match made in heaven
The Grampians Goods Co., Graziher and Buy From The Bush are linked by our sharing of a common goal; to celebrate and provide a point of connection to rural and regional Australia and the resilient people who call it home.
By choosing to buy regionally made products and using the power of print, digital and social media, we call all support the makers, artisans, and shopkeepers of the outback.
So next time you need to buy a birthday, Christmas or Mother’s Day gift, jump on the Instagram hashtag of Buy From the Bush, and check out all of the wonderful products you can spoil yourself with, or perhaps that special someone in your life?