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Announcement — The Grampians Goods Co. Features in The Block

Announcement — The Grampians Goods Co. Features in The Block

So by now, you’ve probably heard the news… The Grampians Goods Co. was featured in Luke and Jasmin’s winning bathroom on ‘The Block’. We couldn’t be more chuffed if we tried! Check out the winning combinations and hopefully get some inspiration for yourself while you’re at it.

The Block Luke Jasmin Bathroom Grampians products
Photo Credit: David Cook Photography

Our 3 products that were featured in the winning bathroom built by Luke and Jasmin included:

So, Why Did Luke and Jasmin Choose the Grampians Goods Co? What They Loved About Our Brand...

If you’ve been watching The Block this season, you’ll have witnessed Luke and Jasmin’s indecision and self-doubt throughout the series, as they battled with a really difficult theme; 1910’s-themed house. I mean, talk about ambiguity!

So that’s why I was more than just a little bit chuffed about the reason they chose The Grampians Goods Co. for their bathroom products.

Building a home based in Brighton, which most of you will know is a coastal suburb of Melbourne, Luke and Jasmin needed to be able to create a style, look and feel that was both classic, simple and beachy.

They wanted to be able to pair the packaging with statement linens and, as you’ll see in the photos, dried wildflowers for a timeless yet fresh bathroom feel.

Our packaging, with its simple beige and black colour palette and classical character is, if we do say so, a stylist’s dream.

Whether it’s paired with bright, statement turmeric, like Luke and Jasmin did, or mirrored in neutrals, it works.

And to be honest, what gave me the most pride about them choosing our products?

They told me that what drew them to the packaging on our products was our iconic illustration of Grampians landmark, Mount Sturgeon, nestled in behind the date palms.

The Block Luke Jasmin Bathroom close-up of GGco products.
Our iconic Mt. Sturgeon illustrated packaging sitting comfortably beside these dried bunny tails and yellow wildflowers. Bathroom-users await a sensory experience in both our Grapefruit & Geranium Lather and Lotion. Handcrafted in small batches using traditional soap making methods and locally-sourced Certified Organic Extra Virgin Olive Oil from Grampians Olive Co. and western Victorian hemp seed oil, both our luxe liquid Castile soap and our hand and body lotion, contain a Grapefruit & Geranium essential oil blend supporting Mental Clarity & Focus. Photo Credit: David Cook Photography

A Brief History of The Grampians Goods Co Branding

Why does it make me so proud, that they loved our branding & packaging?

Well, in case you haven’t heard this story before, let me tell you about how The Grampians Goods Co. graphic came to be.

One day sitting having a coffee out the front of the Dunkeld General Store, on the main street of Dunkeld, I was just on my phone, getting some emails done (you know how it is!), when I looked up at Mount Sturgeon sitting in the distance.

Struck by the picture-perfect framing of the foliage, including the palm trees standing tall in the foreground echoing old world colonial romance, I snapped a quick shot on my iPhone. Using an app on my phone, I then converted that image into a ‘sketch-style’ canvas.

And that, my friends is how the original branding came to be!

Since then I’ve had the artwork refined of course, and it’s much more sophisticated now, but I actually love how, just like the business itself, the branding started from such simplistic beginnings. For me, the fact that this sketched image of a mountain that sits so majestically at the southern gateway to the wild Grampians, can so effortlessly elevate and add originality to the coastal tones of a house in beachfront Brighton, is the real accomplishment.

The Grampians Goods Co. has carved out a space that I don’t think I even knew existed when I started! It represents something different to everyone I talk to, and like the natural world from which it takes inspiration, it continues to grow and evolve, which brings me so much joy.

To some, it’s the elegance and luxury of the little moments that keep us sane; lighting a candle to accompany your bubble bath or slowly, carefully moisturising every cuticle.

And to others, it’s those grand gestures of exploration and elegance that fuel and inspire us, that push us to the rugged, mountainous heights of our personal challenges.

I’m so humbled that Luke and Jasmin saw something in my brand and products, it's just so immensely fulfilling to know my inspiration and creativity continues to strike a chord and connection with so many others.

The Winning Combinations...

I absolutely adore the way in which Luke and Jasmin have styled their bathroom, complimenting the organic, curved shapes and low-key palette of our products with the sharper edges of the vanity, and the bold, bright turmeric linens.

The Block Luke Jasmin Bathroom Grampians products - closer
A beautifully balanced coastal bathroom, with splashes of bold turmeric towels, their tasseled edges and the bright wildflowers blending with the off-white theme of the tiles and basins. The curved edges of the frameless mirrors combined with the gold elements provide a stylish elegance that is both visually balanced and evokes a sense of tranquility. Photo Credit: David Cook Photography
The Block Luke Jasmin Bathroom Grampians soap
Our Sandstone Soap Scrub rests on a custom-made bathroom side table, finished with a dark charcoal lacquer, expertly paired with the activated charcoal & Australian kaolin clay comprising our soap. The vibrant colours of the succulents resting in a large seashell contrast with our moody soap bar, giving a little nod to Brighton’s suburban coastal vibes. Photo Credit: David Cook Photography

How to Get Your Hands on These Products!

In celebration, we’ve put together ‘The Block Box’, which includes all three featured products.

All our email subscribers have received a cheeky discount for The Block Box, so make sure to sign up for our email list for future discounts and special offers for our inner fold.

While you’re at it, why not enter the flash giveaway over at The Block Shop’s Insta? Enter before the competition ends on Tuesday and you could be in the running to win a whole year's supply of our products (valued at over $1000!), including:

  • 12 x Lather // Hand & Body Wash 500ml
  • 6 x Lotion // Hand & Body Hydration 500ml
  • 8 x Grampians Sandstone Soap // Hand Scrub Bar 150g

But if you can't wait till then...


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